WOW! I'm actually blown away by the performance of the most recent ad campaign for a client. They drive home the importance of having killer visuals to get more customers through your doors.

I partnered up with an amazing craft brewery in Harrisonburg, Brothers Craft Brewing, to help them promote the release of two seasonal stouts and their variants.

New year, new clients!

I've partnered up with a local salon, HairSmith and Co. to help them up-level their biz. We're starting with a comprehensive marketing plan including research on the current market, market trends and competitors. A deep dive into the state of the market has helped us define marketing tactics to employ.

If you're looking for guidance on getting more clients, a marketing plan is what you need…

Are you struggling with posting social media content for your biz?

I GET IT! I'm a marketer and I STILL struggle with consistently posting for my brand. You might be struggling with posting regularly because:

✔ You don't have enough hours in the day

✔ You're not sure what to post or how frequently you should post

✔ You don't have the right photos or videos to post

Here are a few tips to help you tackle social posting (hopefully I can follow my own advice).

Schedule your posts ahead of time using a service like Buffer or Hootsuite…

Have you outlined your business goals for 2021?

Most likely you have specific goals that will get you to the following outcomes:

✔️finding more free time

✔️getting more clients

✔️making more revenue

If you have any of the objectives then the Marketing Bundle is perfect for your biz!

You might be thinking influencer marketing is for big brands and won't work for your small biz. But if you find the right micro influencers you can see growth in your revenue, web traffic and social following.

Influencer marketing is a form of social media marketing that uses product mentions and endorsements from influencers. Influencers are people who have a large and engaged social following and are viewed as experts within their niche…

Are you shopping around for an email marketing platform?

There are so many cheap or free marketing tools for small businesses to take advantage of, including email marketing platforms. We've already mentioned how much we love Hubspot for sales outreach, they also have an email marketing feature that is easy to use and free…

Our client owns a group of laundromats in Charlottesville and his website was outdated, not mobile friendly and had wrong information all over it. After a kickoff meeting we got to work.

We built three brand new sites from scratch using a combination of stock photos and photos that we took on site and with copy that we created with our client…

What do your photos say about your biz? A 👏Whole 👏Lot 👏

Now more than ever is it true that an image is worth a thousand words. We live in a digital first world in which attention spans are shorter and options are seemingly endless.

Your website and social media pages are the first impression potential customers will have…

Since we know how much work (and stress) it takes to start a business we thought we'd share the tools, books, and thought leaders that have helped us along the way. ⠀

First up is Hubspot. We can't say enough about this platform…

Is social media advertising part of your marketing mix?

If not it should be! Nearly half of the people in the world use social media with over 3 billion users worldwide. With that many eyes on social platforms it's the most effective place to advertise, and is still one of the cheapest forms of advertising…

What is marketing?

I know this seems like a no brainer but when I tell people what I do I usually hear "oh you mean like social media, right?"

No, marketing is way more than social media…

You might be thinking does it really matter how my website looks? Yes! It matters.

93% of people have left a website because it didn’t display properly on their device.

90% of people have left a website because it was badly designed.

93% of people have left because a website didn’t load quickly enough.

Want to nail your next brand photoshoot?

Here are a few tips to kill it:

Get clear on how you'll be using these photos. Are they for social media. your website, or for a print ad? Knowing how you'll use these photos will help you plan the shots and eliminate stress the day of the shoot.

Plan, plan, plan. I typically spend a few days creating a mood board…

Want to grow your customer base?

Then you should be doing email marketing. While there has been some talk that email marketing is on the decline that's certainly not the case. 78% of marketers have seen an increase in email engagement over the last 12 months, according to Hubspot.

But, as my Gmail account can attest to, people are inundated with emails! So in order to successfully convert your leads into clients, you'll have to stand out from the crowd.

Here are my 5 tips to crush your email marketing goals….

This year has been a stressful one full of change and growth for me in both my personal life and my career. And I want to share a few things that I'm grateful for…