5 things you must do for better Social Media Ads in 2021

Is social media advertising part of your marketing mix?

If not it should be! Nearly half of the people in the world use social media with over 3 billion users worldwide. With that many eyes on social platforms, it's the most effective place to advertise, and is still one of the cheapest forms of advertising.

Here are my top tips to nail social media marketing:
Test out your audience targeting. When it comes to targeting you can either create your own audience based on your customer avatar or you can send the ad to a website visitor lookalike audience. We suggest testing these two against each other.

Don’t forget to make a good first impression. If you’re just getting started with paid advertising it’s likely that the people seeing your ad will be new to your brand. So make sure your ad copy and media have a clear message and will illicit clicks!

Always have remarketing ads running. Remarketing ads sre served to people who have recently visited your website. By serving these ads your company stays top of mind. You should use actionable CTAs (calls to action) like “ship now” or “book a consultation “.

Test your creative and copy. The rule of thumb when it comes to paid social is to always test ads against one another and make shifts along the way.

Make your visuals eye-catching with video or gifs. People are more likely to click on something that moves!