Ignite Your Winery’s Growth with Expert Facebook Advertising
Reach More Wine Lovers, Increase Sales, and Build Brand Loyalty.
Why Choose Us?
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Expertise in the Winery Industry
At Bread & Butter Digital Marketing, we excel not only in digital advertising but also in understanding the evolving dynamics of the wine industry. Recognizing the growing need to attract younger demographics, we tailor our campaigns to meet these vibrant consumers on platforms where they are most active, like Instagram. Our strategies go beyond traditional wine enthusiasts and collectors, focusing instead on connecting authentically with younger audiences. By leveraging contemporary storytelling techniques and visually engaging content, we ensure that your brand resonates deeply with this new generation, effectively broadening your market reach and fostering a new community of loyal customers.
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Proven Results
At Bread & Butter Digital Marketing, we consistently deliver remarkable outcomes for wineries, with results including a 10.44 ROAS in February and a 9.45 ROAS in April, maintaining an average yearly return exceeding 10x. Our strategies have driven costs as low as $21.19 per website purchase and $1.77 per lead, showcasing our ability to maximize every advertising dollar. With campaigns reaching over 152,640 potential customers and garnering 430,957 impressions, we ensure your brand not only reaches but resonates with your target audience, bolstered by our commitment to transparency and tailored campaign management.
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Creatively Led
In the evolving landscape of Facebook Ads, where automation now dominates campaign management, the real differentiator is creative execution. At Bread & Butter Digital Marketing, we understand that today's ads must do more than just appear; they must resonate and engage. Unlike larger agencies, which often remain tethered to outdated methods from 2022, we prioritize innovative ad creatives. Our team boasts extensive expertise in the principles of performance marketing creative. We don't just create ads; we craft compelling stories and scripts designed to convert. By deeply understanding how to blend creativity with sales psychology, we ensure that every ad not only captures attention but also drives sales. This commitment to creative excellence sets us apart and enables us to deliver superior results for our clients consistently.
How We Work
1. Onboarding and Audit
We begin by understanding your current advertising strategy, including the structure and content of your ads. This initial audit helps us identify areas for improvement and set the stage for effective campaign planning.
2. Customer Insights
Next, we delve into your customer reviews to extract valuable insights about your Unique Selling Proposition (USP) and the language your customers use to describe your winery and wines. This informs our strategy and creative approach.
3. Content Creation
Depending on your selected package, we either assist you in creating compelling ad content—including scripts, headlines, and copy—or produce high-quality videos and photos ourselves. All creative materials are reviewed through a platform called Foreplay, ensuring they meet your standards and resonate with your audience.
4. Campaign Launch
With the creative assets approved, we launch your campaigns through Facebook Ads Manager, targeting your ideal customer demographic with precision.
5. Performance Monitoring and Optimization
We provide weekly automated updates on your campaign’s performance. Depending on your package, we also offer bi-weekly or monthly strategy meetings to discuss results, brainstorm new ad creative, and continually refine our approach.
Customization
Each Facebook advertising strategy is tailored to meet the specific goals and aspirations of your winery. Whether you're looking to enhance brand awareness, increase sales, or engage a new demographic, our strategies are designed to align with your business objectives while reflecting the unique character of your wines.
Tools and Technologies
To ensure that our campaigns are data-driven and effective, we utilize advanced tools and technologies:
Varos: For benchmarking key performance indicators (KPIs), ensuring that our campaigns are performing at or above industry standards.
Motion: For in-depth creative analysis, helping us understand what works best and why.
Foreplay: Used for competitor research and to generate creative briefs, this tool helps us stay ahead of market trends and ensure your ads stand out.
Asana: For project management, Asana allows us to keep all project components in check, ensuring timely execution and seamless communication with our clients.
Success Stories
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Over 10X ROAS in Feb 2024
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Over $30,000 in revenue from 1 piece of content
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9.45 ROAS in April 2024 on a Tight Budget
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Achieved a consistent cost per lead of just $1.77 from February 2023 to March 2024.
The Investment
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Initiate
For brands just beginning to invest in advertising
Ad Spend: $1,000 - $2,000 per month
Management Fee: $1,000 per month
Minimum Commitment: 3 months
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Build
For brands that are beginning to scale
Ad Spend: $2,000 to $5,000 per month
Management Fee: $2,000 per month
Minimum Commitment: 3 months
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Grow
For brands ready for massive growth
Ad Spend: $5,000 to $10,000 per month
Management Fee: $3,000 per month
Minimum Commitment: 3 months
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Accelerate
For brands that are headed to the moon
Ad Spend: $10,000+ per month
Management Fee: $3,000 + 10% of ad spend
Minimum Commitment: 3 months
A note from our founder
Hi there,
If you've ever felt lost in the shuffle at a big agency that just doesn't get the wine industry, or found yourself without someone in-house who has the time or specialized knowledge in Facebook advertising, that's exactly why we're here. I founded Bread & Butter Digital Marketing out of a deep love for wine and a seasoned career in marketing.
I’m Molly, and my journey into the wine world began while enjoying Vino Sfuso on tap during my study abroad in Florence. This passion only grew during a transformative gap year working at a Virginia winery. Post-graduation, I honed my marketing expertise in New York City, where I held a variety of direct-to-consumer marketing roles. These experiences, coupled with my academic background in luxury markets from Sotheby’s, sculpted my niche in wine marketing—a field that’s as much about storytelling as it is about selling.
Let's address the elephant in the room—the wine industry is navigating some turbulent waters. With shifting consumer behaviors and unprecedented challenges, boosting sales and making your mark can seem daunting. But here’s the silver lining: marketing is more than just a tool; it’s a vital lifeline. Done right, it can not only redefine your brand's presence but also unlock new customers, even in tough times.
At Bread & Butter, we don’t just manage ads; we craft stories that resonate. We delve deep into the unique essence of your winery and broadcast it to the world, ensuring your brand doesn't just blend in—it stands out.
Join me, and let’s channel our passion into a strategy that not only meets the moment but rises above it. Because if there’s one thing I believe with all my heart, it's that a great story (and a great glass of wine) can indeed change the world.
Cheers to taking the next step together,
Molly
