Digital Marketing for Delaplane Cellars

The Problem

Delaplane Cellars is a Virginia-based vineyard and winery that produces a range of award-winning wines. As a relatively new player in the industry, Delaplane Cellars wanted to establish a strong presence on social media platforms to increase brand awareness, drive engagement and increase sales.

The Solution

Bread & Butter Digital Marketing, a full-service digital agency, was approached by Delaplane Cellars to create a comprehensive social media strategy that would meet their objectives. The agency started by conducting an in-depth analysis of Delaplane Cellars’ target audience, industry trends and competitive landscape.

The Results

47.86% increase in Club Sales
114.72% increase in Tasting Room Sales
222.93% increase in Website Sales
25.49% increase in Total Sales

Marketing Strategy Development

To create a comprehensive marketing strategy for Delaplane Cellars, Bread & Butter Digital Marketing conducted a thorough analysis of the company's strengths, weaknesses, opportunities, and threats (SWOT), as well as a market review including a competitive analysis.

Target Market and Customer Avatars:

Based on this analysis, Bread & Butter Digital Marketing defined Delaplane Cellars' target market and created customer avatars to guide marketing efforts.

Defining Marketing Activities:

Bread & Butter Digital Marketing then defined marketing activities that would be most effective in reaching Delaplane Cellars' target market. This included a social media content strategy with a post schedule, content pillars, recurring series, and content mood and voice.

Social Media Content Strategy:

The social media content strategy included the creation of a content calendar that incorporated a mix of curated and original content. The content was designed to showcase Delaplane Cellars' brand values, personality, and unique selling points.

Brand Kit & Art Direction:

To ensure consistent branding across all marketing channels, Bread & Butter Digital Marketing created a brand kit that included a photography direction, typography, color palette, and other visual elements. The photography direction included guidelines for lighting, composition, and subject matter to ensure that all images aligned with Delaplane Cellars' brand values and personality.

Ongoing Management

After developing the marketing strategy, Bread & Butter Digital Marketing continued to manage Delaplane Cellars' digital marketing efforts, which included:

Bread & Butter Digital Marketing created original content and curated relevant content to keep Delaplane Cellars' social media channels fresh, engaging, and informative. Quarterly photography and videography shoots were conducted to ensure high-quality visual content.
Bread & Butter Digital Marketing developed and executed email marketing campaigns to promote Delaplane Cellars' products and events, and to keep subscribers informed about news and updates.
Bread & Butter Digital Marketing implemented Facebook lead generation campaigns to drive traffic to Delaplane Cellars' website and generate leads.
Bread & Butter Digital Marketing provided ongoing analytics and reporting on Delaplane Cellars' digital marketing efforts. This allowed Delaplane Cellars to track the success of their marketing strategy, identify areas for improvement, and make data-driven decisions.