How to Sell To Millennials

Did you know that 41.26% of Millennials said that they're more likely to spend on coffee over saving for retirement? Yup, according to a study by Acorns, Millennials will spend more on coffee than retirement.

This is good news not only for cafes and coffee roasters, but for all consumable goods brands.

Millennials spend differently than any other generation. In order to appeal to this generation your brand can employ one of the following tactics:

1. Position your product or services as a luxury brand (Millennials and Gen Z make up 40% of all luxury spending and 100% of global luxury growth)

2. Infuse your marketing messages with your brand values (52% of Millennials prefer to shop at stores that align with their values)

3. Invest in e-commerce (54% of Millennial spending happens online and 42% of Millennials shop online from their smartphones)

If you'd like to expand your revenue by marketing to Millennials send us a DM to work with us. We're taking on 2 new clients in Q1 of 2023!