I partnered up with an amazing craft brewery in Harrisonburg, Brothers Craft Brewing, to help them promote the release of two seasonal stouts and their variants.

I run a one-stop marketing shop here. So I stepped into art direct, photograph, film, edit, copywrite, build, and implementing three paid social media campaigns to promote the Brothers Craft Brewing release event.

And oh boy, did we see some incredible results.

With a very modest ad spend for the release event:

→ Reached over 16,170 people

→ Received 8,487 post engagements

→ The videos were watched by over 16,452 people, and watched through to the end by 1,827 people

Video was a new frontier for Brothers Craft Brewing and it was a hit with their audience, resulting in engagement rate increasing from 12% to 51%.

That's a total engagement growth of 325%!

See the content from the campaign below: