Fractional Chief Marketing Officer
Fractional Chief Marketing Officer
A Fraction Chief Marketing Officer defines a brand’s marketing strategy and leads internal marketing teams to execute and manage marketing functions. As a Fractional CMO we empower your staff to perform their best, giving founders and CEOs more freedom and confidence and driving results.
What is a Fractional CMO?
The point of hiring a fractional CMO is to leverage the vast experience and education of an established marketing professional without paying six figures to hire one full-time. Instead, you contract out your marketing needs for a set period – without compromising on quality. The fractional CMO will bring their unique skill set, honed over years in the field, to help elevate your company’s marketing approach to the next level.
The idea is that this is a one-time investment of 6-12 months, during which time the fractional CMO will take your team from a place of average performance and lack of confidence to performing at its peak capacity in a self-directed manner.
If your business’s growth has plateaued and you feel that your marketing department is in need of expert guidance and tailored support, hiring a fractional CMO might be your next step.
Fractional CMO Responsibilities
Auditing all current marketing channels to determine gaps and areas for opportunity.
Creating a comprehensive marketing strategy that defines your target audience, sets goals, and determines which marketing channels to focus on.
Noticing and averting potential marketing problems before they arise, and knowing how to solve them when they do.
Directly leading your marketing department.
Guiding them on testing and optimizing marketing strategies, evaluating current employees’ performance, and hiring new marketing employees as needed.
Training your marketing department to be self-led, and filling in any gaps caused by inexperience or lack of education.
Working with other marketing agencies or creatives for marketing content needs.
Why You Need A Fractional CMO
Marketing Strategy
Every successful business needs a marketing strategy in order to understand and engage its target audience. Bread & Butter will help you gain clarity on your business goals, define and expand your current customer base, and master the marketing activities that you should be leveraging in order to turn your audience into customers
Leadership
Your marketing department deserves the leadership of someone with both many years of marketing experience as well as a thorough understanding of your particular industry. It needs a leader whose rich professional background enables them to comfortably make decisions based not only on internal data, but also by drawing from their ample prior experience. Bread & Butter, under the leadership of Molly Bossardt, has a proven record of effectively guiding marketing teams to make decisions that achieve the best results for their company.
Part-Time Support
Businesses thrive under the thought leadership of a Chief Marketing Officer, but not every budget allows for full-time access to this level of professional support. With a Fractional CMO, you get the experience and authority of a C-Level executive without the full-time price tag.
Experience
Until now, you may have only had the budget to hire an entry- or mid-level marketing employee who lacks the experience needed to take a broad view of your company’s marketing strategy. They are therefore unable to see how everything functions as a cohesive unit and implement the correct strategies to drive revenue. When you work with a fractional CMO, you benefit first and foremost from their years of experience – and at a fraction of the cost. This is what makes this offer unique.
Testing & Optimizing
A marketing strategy is not and should not be a static thing; as such, a discerning marketing team should frequently test the individual elements of its marketing strategy and shift its approach accordingly for consistently optimal results. A high-level executive can guide your team to correctly analyze results and apply the necessary changes to keep your marketing strategy fresh and effective over time.
Reporting on Key Performance Indicators
Many marketing departments aren’t focused on the key metrics that predict success or failure. Using the information gathered from testing and analytics, our CMO will create monthly and quarterly reports that will inform your goals and help you to continually optimize your marketing strategy. Furthermore, we will train your team to do their own testing and report creation so that you can ultimately manage your company’s entire marketing strategy in-house.
Efficiency
Without proper leadership and guidance from a trained marketing professional, a team’s efficiency can suffer. Bread & Butter has proven systems for every marketing activity, as well as guidelines for creating competent, capable, and high-performing teams.
Go-to-market Strategy
Bread & Butter will help your business to launch new products as well as support your team with market research, a go-to-market plan, and goals for your new products.
The Journey.
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Marketing Audit
This will give us a broad view of the current state of your business, both what is working and what is not. We will review all marketing channels, including email, social media, PR campaigns, etc. And we will evaluate the health of your website traffic and conversions. We will then compare this data to your previous years, as well as to competitors, using industry benchmarks to evaluate areas of opportunity.
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Marketing Strategy
After a thorough marketing audit, we will be able to clearly see what needs improvement and where the opportunities lie, which is how we will begin to build a marketing strategy perfectly tailored to your business. Your marketing strategy is your north star and a crucial component of any healthy marketing department. Following general guidelines will only get you so far.
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Implementation
Our team will then work side-by-side with your marketing department to implement this strategy, giving them the exact tools they need to distill it into every marketing activity. We will hold weekly meetings with each person on the marketing team to keep them on track and help them adjust accordingly.
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Reporting & Testing
Under the guidance of the CMO, your team will test different variables within individual marketing channels, learning along the way what to prioritize in order to continuously optimize your company’s performance. Monthly reporting will tell us where we need to make changes and is key to evolving any business amidst constantly shifting markets.
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Team Training
The Fractional CMO services is a long-term investment for your business. As such, our end goal during our time together is to train your team with all the aforementioned tools so that they are set up to not only successfully execute the strategy we’ve created, but to then repeat the process the following year on their own.
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Exit
After our 6-12 months together, we will leave your team with a proven framework for creating success and driving direct-to-consumer revenue through creative marketing strategies. Additional guidance – if required or desired at this point – can be arranged.
Why Hire Bread & Butter Digital Marketing?
With a background in art and a masters from Sotheby’s, Bread & Butter founder Molly Bossardt brings to the table not only 9+ years in marketing, but also a comprehensive and academic understanding of luxury markets.
Having implemented marketing strategies for a wide variety of businesses, from fintech firms and NYC real estate teams to a direct-to-consumer bicycle manufacturer and a nationally renowned winery, Molly is well positioned to help your luxury brand meet all of its goals and more.
With this offer you will gain exclusive access to Molly’s wealth of expertise, grounded in her unique ability to blend her passion for beauty and effective storytelling with practical, actionable techniques that will elevate your business to the next level.
