How We Increased ROAS for a Winery's Facebook Ads by Over 200%

Are you a winery struggling to get a positive return on investment (ROI) from your Facebook Ads? If so, you're not alone. But with the right approach and a commitment to data-driven testing and optimization, you can achieve great results. In this blog post, we'll share the tactics we used to increase the return on ad spend (ROAS) for a local winery from 1.89 to 6.21 in just two months.

Audience Testing

The first step we took was testing different audience types, including broad targeting, lookalike audiences, and interest-based audiences. By doing so, we were able to identify the audience that performed the best for the winery's goals - an interest-based audience.

Media Testing

Once we had identified the right audience, we began testing different types of media to see what resonated best. We reviewed the top-performing content throughout the lifetime of the account and identified that red wine product and lifestyle photos had the best performance. With that in mind, we created various iterations of these top-performing media types to optimize their impact on the campaign.

Scaling

After we found the right media for the right audience, we began scaling the campaign by increasing the budget by 20% every 5 days. This allowed us to reach more people and drive more conversions without sacrificing ROI.

The Results

By taking a content-first approach and constantly testing and optimizing the campaign, we were able to achieve great results for the winery. After two months of consistent testing and optimization, we were able to increase the winery's return on ad spend for cold audiences from 1.89 to 6.21.

Note that every audience is different, which is why testing is crucial to finding the right approach for your winery. By following these tactics and being committed to data-driven testing and optimization, you can achieve great results for your winery's Facebook Ads. Contact us today to learn how we can help you achieve similar success!